Victor Weiss ᱨᱮᱱᱟᱜ Rb5 Vinicola ᱨᱮᱸᱪᱤ ᱯᱮᱠᱮᱡᱤᱝ, ᱫᱮᱠᱷᱟᱹ ᱯᱟᱨᱠᱷᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Rb5 Vinicola ᱨᱮᱸᱪᱤ ᱯᱮᱠᱮᱡᱤᱝ, ᱫᱮᱠᱷᱟᱹ ᱯᱟᱨᱠᱷᱤ
Victor Weiss ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Victor Weiss Studio
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#103658 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Rb5 Vinicola ᱨᱮᱸᱪᱤ ᱯᱮᱠᱮᱡᱤᱝ, ᱫᱮᱠᱷᱟᱹ ᱯᱟᱨᱠᱷᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
RB5 Vinicola ᱡᱟᱦᱟᱫ ᱠᱟᱱᱟ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱹ ᱯᱟᱨᱠᱷᱤ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱹᱨᱭᱟᱹᱭ, ᱡᱟᱦᱟᱸ ᱥᱟᱚ ᱞᱮᱚᱯᱚᱞᱫᱚ, ᱵᱨᱟᱡᱤᱞ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱲᱟᱦᱟᱸ-ᱵᱟᱫᱤ ᱵᱟᱲᱮᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱛᱮ ᱢᱤᱫ ᱢᱚᱱᱚᱜᱨᱟᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱥᱮᱨᱤᱯ ᱟᱰᱤ ᱞᱟᱸᱡᱟ ᱞᱮᱠᱷᱟ ᱥᱟᱸᱜᱮᱠ ᱨᱮ ᱟᱠᱷᱨᱟ R ᱟᱨ B ᱠᱚ ᱩᱠᱩ ᱠᱚᱨᱟ ᱞᱮᱱᱟ᱾ ᱫᱟᱰ ᱡᱟᱭᱜᱟ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱫᱟᱜ ᱥᱟᱨᱟᱱ ᱛᱚᱞᱟ ᱢᱤᱫ ᱲᱟᱦᱟᱸ-ᱵᱟᱫᱤ ᱠᱷᱩᱞᱟᱹᱣ ᱢᱮᱸᱥᱤᱱ ᱨᱮᱭᱟᱜ ᱥᱮᱠᱭᱟᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱧᱩᱛ ᱠᱚ ᱵᱟᱨᱛᱚᱞᱤᱱᱤ ᱯᱟᱨᱤᱣᱟᱨ ᱟᱨ 1853 ᱥᱮᱨᱮᱧ ᱨᱮ ᱲᱟᱦᱟᱸ-ᱵᱟᱫᱤ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ ᱢᱚᱱᱮ ᱵᱟᱹᱭ ᱦᱟᱜᱟᱜ ᱛᱟᱹᱛᱤ ᱨᱮᱭᱟᱜ ᱛᱮᱦᱮᱧ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ᱾ ᱫᱮᱠᱷᱟᱹ ᱯᱟᱨᱠᱷᱤ ᱫᱚ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ, ᱫᱟᱨᱩ ᱵᱚᱠᱥ, ᱠᱤᱨᱤᱸ ᱵᱮᱜ, ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱨᱰ, ᱴᱮᱜ ᱟᱨ ᱭᱩᱱᱤᱯᱷᱚᱨᱚᱢ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱮᱢᱵᱚᱥᱤᱝ, ᱠᱟᱸᱪᱚᱱ ᱯᱟᱛ, ᱠᱨᱮᱯ ᱠᱟᱜᱚᱡ, ᱠᱟᱪ ᱟᱨ ᱠᱟᱴ ᱠᱟᱴᱟᱣᱟᱠ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱩᱫᱮᱥ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱯᱩᱨᱟᱹᱱᱤ ᱟᱨᱦᱚᱸ ᱟᱨ ᱟᱭᱢᱟ ᱟᱨ ᱥᱟᱛᱷᱚᱨ ᱫᱮᱠᱷᱟᱹ ᱡᱩᱲᱤᱭᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Rb5 Vinicola ᱨᱮᱸᱪᱤ ᱯᱮᱠᱮᱡᱤᱝ, ᱫᱮᱠᱷᱟᱹ ᱯᱟᱨᱠᱷᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rb5 Vinicola ᱨᱮᱸᱪᱤ ᱯᱮᱠᱮᱡᱤᱝ, ᱫᱮᱠᱷᱟᱹ ᱯᱟᱨᱠᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The RB5 is a winery located in the city of Sao Leopoldo / RS, in a region of Italian colonization. RB5 Begun in 1853 with the devotion of the 5 Bartolini brothers. The father of the Bartolini family (Giovanni Bartolini) had the dream of migrating to Brazil and starting a winery where he could apply all the technique developed in a life-time of learning in Palermo/Italy. Rodolfo, Andres, Gorges, Antonio, and Hugo dedicated their lives to fulfill their father's dream. but they did not stop there.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The icon is a monogram, created with the hidden letters "R and B" inside a clean serif 5 number. We also designed in the negative space a wine opener silhouette.
The complete visual identity project included several collaterals.
Business cards, envelopes, shopping bags, custom documents, wooden package boxes, care manuals, wine bottle packaging, in-store uniforms, tags, UI/UX for website. - ᱴᱮᱜ ᱠᱚ
- Branding, Wine, Packaging, Wood, Winery, RB5, Vinicola, monogram, Iconic, elegant
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- All of the materials were designed Studio Victor Weiss and produced with premium printing agencies in south Brazil. Several production techniques/materials were used, including embossing, golden folio, crepe paper, annealed glass and clean cut premium wood.
All of the processes were supervised Rodolfo and Weiss. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We needed to develop a visual identity that could tell the amazing Bartolini family story, but also show that it is a modern company with up to date machinery. One of the most important touch points of the brand is its website, so it needed to work well both physically and digitally. It had to be both modern and antique. We understood the naming process was gonna be one of the most important leverages to telling the story and also having a modern feel.
R - Rodolfo (Father of current CEO)
B - Bartolini (Families name)
5 - Reference to the 5 brothers that created the company.
In conjunction the naming felt modern and bold. We had achieved our objective. By creating a simple and yet clever monogram, we were able to input all 3 elements of the name into one simple icon. What at first may seem like a beautiful number 5, is actually a complete brand name, rb5. We understood the icon should work alone for responsive platforms and small locations (such as a profile picture), but also, in conjunction with the name. If the icon were an obvious monogram, it would read "RB5, RB5". This repetition would be tiring and common. That is why we chose an abstract formation for the icon, in witch can be used both next to brand name or separate. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- 1. Target Audience. It was important to understand who were we directing with the built visuals. Answering questions such as target demographic, location, industry, income range, hobbies, communication, thought, importance, reach, challenges, purchase decision making, and objections we started to understand who are we speaking to through our design.
2. Persona. By creating a specific avatar of who the end costumer is, we can create specific strategies and explore direct possibilities.
3. Brand attributes. We needed to list the values that identify and differentiate competitors without a point of sale, as well as the performance of the final product.
4. Archetype. A brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. Defining the brand archetype helped us through the bench-marketing process and also directly into typography selection and colors in the over-all look and feel of the project. For Rb5 we used The Ruler archetype.
The next steps were to develop the brand tone of voice and manifest. When the strategic part of the process was done, we begun the design by creating a stylescape and exploring the visual possibilities. - ᱯᱨᱮᱨᱚᱱᱟ
- Each Bartolini brother focused on studying one kind of grape, one kind of wine. Each brother has a specialty, one of the secrets of the success of RB5. Today Joao Vitor, (son of Rodolfo Bartolini) is the head of the company, combining quality and tradition with technology and innovation.
With the visual identity we wanted to convey: Quality, tradition, seriousness, good taste, class. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in may 2017 at our first meeting with client in Porto Alegre. And finished in January 2018 in Sao Leopoldo. (With the re-brand launch).
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The core behind RB5 Winery is to create a sophisticated experience to the client. To stand-out from big mass production wine companies, as a unique artesanal "handmade" product.
RB5 farms the grapevines, create the perfect alcoholic combinations and store the final product for years until its ready for retail. The product can be found in several premium supermarkets and stores through South America.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
