Estudio Maba ᱨᱮᱱᱟᱜ Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging)
Estudio Maba ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Plaza del Sol
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#104257 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱞᱟᱡᱟ ᱰᱮᱞ ᱥᱚᱞ ᱚᱠᱟ ᱠᱨᱤᱥᱯᱥ ᱵᱟᱜ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱟᱸᱰᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ । ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱯᱮᱱ ᱨᱮᱭᱟᱜ ᱠᱷᱤᱨᱤᱭᱟᱹ ᱨᱩᱣᱟᱹᱲ ᱠᱚ ᱨᱮ ᱢᱮᱴᱟᱣ ᱠᱟᱱ ᱞᱚᱠ ᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱦᱚᱪᱚ ᱦᱚᱪᱚ ᱴᱷᱮᱱ ᱠᱚ ᱠᱚ ᱠᱷᱚᱱ ᱮᱢ ᱦᱚᱪᱚ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱛᱟᱢᱟᱛ ᱦᱟᱹᱴᱤᱧ ᱟᱨ ᱪᱮᱴᱟᱱ ᱛᱮᱫ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱ ᱨᱩᱣᱟᱹᱲ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ । ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱯᱮᱠᱮᱴ (flow pack) ᱨᱮ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱠᱟᱛᱷᱟ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱦᱚᱪᱚ ᱦᱚᱪᱚ ᱴᱷᱮᱱ ᱠᱚ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱚᱪᱚᱜ ᱠᱟᱱᱟ ᱠᱤᱨᱤᱧ ᱟᱡᱟᱜ ᱛᱮ ᱦᱟᱹᱥᱩ ᱠᱟᱛᱮ ᱩᱱᱠᱩᱣᱟᱜ ᱢᱩᱬᱩᱛ ᱨᱮ ᱦᱟᱹᱥᱩ ᱮᱢ ᱠᱟᱛᱮᱭᱟᱭ । ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱚᱠᱟ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱦᱚᱸ ᱠᱚ (still life) ᱨᱮᱭᱟᱜ ᱯᱷᱚᱴᱚ ᱫᱚᱦᱚᱭ ᱛᱮ ᱵᱮᱱᱟᱣᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱠᱚᱴᱷᱟ ᱨᱮ ᱡᱚᱴᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱸᱰᱷᱤ ᱠᱚ ᱯᱷᱞᱮᱠᱥᱚᱜᱨᱟᱯᱷᱤᱠ (flexographic) ᱪᱷᱟᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ । ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱵᱟᱸᱰᱷᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱫᱚ ᱚᱠᱟ ᱢᱤᱫ ᱥᱚ ᱮᱠᱟᱹᱱᱟᱶᱟᱭ ᱚᱨᱦᱚᱸ ᱛᱤᱨᱤᱥᱤ ᱢᱤᱦᱤᱭᱟᱰ ᱟᱨ ᱛᱤᱱ ᱥᱮ ᱵᱤᱥᱤ ᱢᱤᱦᱤᱭᱟᱰ ᱠᱟᱱᱟ ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 195mm x 320mm
- ᱴᱮᱜ ᱠᱚ
- Packaging, design, folk, snacks, crisp, set, photography, humor
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Still life photography in set for composition of the images. Flexographic printing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- ᱯᱨᱮᱨᱚᱱᱟ
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Murcia, Spain, May 2019 to February 2020
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Plaza del Sol
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Estudio Maba
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