Dong Jinghong and Wei Li ᱨᱮᱱᱟᱜ Collection 10 Years of Shede ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Collection 10 Years of Shede ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
Dong Jinghong and Wei Li ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#162163 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Collection 10 Years of Shede ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱚᱞᱮᱠᱥᱚᱱ 10 ᱤᱭᱟᱨᱥ ᱚᱯᱷ ᱥᱮᱰᱮ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱵᱟᱭᱡᱤᱣ ᱢᱚᱫ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱵᱟᱨᱭᱟ ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱠᱟᱹᱢᱤ, ᱪᱚᱞᱚᱱᱛᱟ ᱚᱠᱷᱚᱨ ᱪᱷᱟᱯᱟ ᱟᱨ ᱠᱟᱜᱚᱡ ᱛᱮᱭᱟᱨ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱪᱚᱞᱚᱱᱛᱟ ᱚᱠᱷᱚᱨ ᱨᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱪᱮᱛᱟᱱ ᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱰᱷᱟᱠᱱᱤ ᱨᱮ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱢᱮᱱᱠᱷᱟᱱ ᱥᱟᱡᱟᱣ ᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱞᱮᱠᱟᱱ ᱯᱮᱴᱟᱨᱱ ᱨᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱦᱚᱰᱢᱚ ᱨᱮ ᱫᱷᱤᱨᱤ ᱞᱮᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱟᱨ ᱵᱟᱦᱨᱮ ᱴᱷᱟᱶ ᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱛᱮ ᱜᱮᱞ ᱥᱮᱨᱢᱟ ᱨᱮᱱᱟᱜ ᱯᱩᱨᱟᱹᱣ ᱟᱨ ᱢᱟᱨᱮ ᱠᱟᱹᱢᱤᱦᱚᱨ ᱠᱚᱣᱟᱜ ᱠᱟᱹᱢᱤ ᱩᱭᱦᱟᱹᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱥᱟᱢᱟᱝ ᱥᱮᱫ ᱨᱮᱱᱟᱜ ᱠᱟᱜᱚᱡ ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱯᱮᱠᱤᱝ ᱫᱚ ᱯᱩᱨᱟᱹ ᱛᱮ ᱨᱤᱥᱟᱭᱠᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱡᱟᱹᱛᱤᱭᱟᱨᱤ ᱛᱮ ᱱᱚᱥᱴᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱟᱞᱜᱟ ᱨᱩᱯ ᱟᱨ ᱯᱷᱟᱨᱪᱟ ᱟᱱᱩᱯᱟᱛ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Collection 10 Years of Shede ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Collection 10 Years of Shede ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm - ᱴᱮᱜ ᱠᱚ
- oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Dong Jinghong 、Li Wei
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
