ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Wen Liu ᱨᱮᱱᱟᱜ Fenjiu Jujiang Lingqiong ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ

Wen Liu ᱨᱮᱱᱟᱜ Fenjiu Jujiang Lingqiong ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2026

Fenjiu Jujiang Lingqiong ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ

Wen Liu ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Shenzhen Oracle Creative Design Co., Ltd

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#173413 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

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ᱰᱤᱡᱟᱭᱤᱱ

Fenjiu Jujiang Lingqiong ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

Fenjiu Jujiang Lingqiong ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱟ ᱵᱟᱭᱡᱤᱣ ᱢᱚᱫ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱩᱨᱩ ᱞᱮᱠᱟᱱ ᱵᱟᱦᱨᱮ ᱫᱷᱟᱠᱱᱤ ᱫᱚ ᱞᱩᱞᱤᱭᱟᱝ ᱵᱩᱨᱩ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱡᱟᱱᱟᱢ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱟᱠᱟᱵ ᱠᱟᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱵᱚᱛᱚᱞ ᱧᱟᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱦᱩᱰᱤᱧ ᱢᱚᱪᱟ ᱟᱨ ᱪᱚᱠᱷᱟ ᱛᱟᱞᱠᱟ ᱢᱮᱱᱟᱜᱼᱟ, ᱱᱚᱶᱟ ᱨᱩᱯ ᱫᱚ ᱛᱩᱨᱩᱭ ᱦᱟᱡᱟᱨ ᱥᱮᱨᱢᱟ ᱢᱟᱲᱟᱝ ᱨᱮ ᱪᱤᱱᱟ ᱵᱟᱭᱡᱤᱣ ᱵᱮᱱᱟᱣ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱛᱤ ᱛᱮ ᱥᱮᱨᱟᱢᱤᱠ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱦᱤᱨᱟ ᱢᱚᱛᱤ ᱞᱮᱠᱟᱱ ᱜᱞᱮᱡᱽ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱯᱞᱟᱴᱤᱱᱟᱢ ᱠᱨᱤᱥᱴᱟᱞ ᱟᱨ ᱩᱛᱟᱹᱨ ᱛᱟᱯᱟᱛ ᱢᱮᱴᱟᱞ ᱨᱚᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱩᱨᱛᱤ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱛᱮ ᱡᱚᱛᱚ ᱥᱮᱫ ᱠᱷᱚᱱ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Fenjiu Jujiang Lingqiong ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fenjiu Jujiang Lingqiong ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
200mmx210mmx480mm
ᱴᱮᱜ ᱠᱚ
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
ᱯᱨᱮᱨᱚᱱᱟ
The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
March 2024, Shenzhen, China
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ