Alexander Cherkasov ᱨᱮᱱᱟᱜ Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ
Alexander Cherkasov ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Love&wash
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#92436 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Love&wash ᱫᱚ ᱢᱤᱫ ᱞᱟᱸᱰᱨᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱩᱲᱟᱹᱣ ᱜᱩᱰᱟᱹ, ᱩᱲᱟᱹᱣ ᱡᱮᱞ, ᱠᱮᱯᱥᱩᱞ ᱟᱨ ᱫᱟᱜ ᱚᱪᱚᱜᱚᱜᱤᱡ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱵᱷᱟᱵᱱᱟ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱠᱚᱢ ᱠᱟᱛᱷᱟ ᱛᱮ ᱡᱛᱚᱱ ᱩᱫᱩᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱞᱤᱡᱟᱹ ᱠᱚ ᱢᱤᱫ ᱢᱤᱫ ᱛᱮ ᱡᱟᱯᱟᱜ ᱟᱠᱟᱱᱟ ᱾ ᱨᱚᱝᱣᱟᱱ ᱞᱤᱡᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱜᱩᱰᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱨᱮ ᱢᱤᱫ ᱠᱚᱢᱞᱟ ᱴᱤ-ᱥᱟᱨᱴ ᱟᱨ ᱢᱤᱫ ᱰᱮᱱᱤᱢ ᱥᱟᱨᱴ ᱡᱟᱯᱟᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱚᱛᱟᱭ ᱟᱠᱟᱱᱟ ᱡᱮᱢᱚᱱ ᱩᱱᱤᱡ ᱵᱷᱟᱵᱱᱟ ᱫᱚᱦᱲᱟ ᱦᱩᱭᱩᱜ-ᱟ ᱾ ᱯᱤᱪᱷᱟᱞᱟᱛᱟ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱞᱜᱟᱜ ᱮᱫᱟ, ᱟᱨ ᱞᱤᱞ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱫᱚ ᱛᱟᱡᱟ ᱟᱨ ᱯᱟᱨᱠᱚᱢ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱭᱚᱰᱤᱜᱨᱮᱰᱮᱵᱩᱞ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱭᱚᱡᱚᱱᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- This packaging is planned to be based on biodegradable materials.
- ᱴᱮᱜ ᱠᱚ
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- This packages are made of the following materials: cardboard, plastic.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It was necessary to stick to one main idea and filter out all unnecessary options.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- ᱯᱨᱮᱨᱚᱱᱟ
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was prepared for several month at the beginning of 2019 in Moscow
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Consumers will feel love and care in this concept.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
