Figura Blagovna znamka, oblikovanje embalaže – avtor Anja Zambelli Colak

Delo Figura Blagovna znamka, oblikovanje embalaže avtorja Anja Zambelli Colak je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Figura Blagovna znamka, oblikovanje embalaže

avtor/ica: Anja Zambelli Colak

Naročnik: Zambelli Brand Design

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Barve

Dizajn

O dizajnu Figura Blagovna znamka, oblikovanje embalaže

Figura je oblikovanje blagovne znamke in embalaže za paleto mediteranskih delikates, vključno s smokvinimi kolački, čokoladami in oljčnimi olji. Identiteta je zasnovana okoli ikone smokve, stilizirane kot balon na vroč zrak, kar namiguje na potovanja in mediteranske korenine ustanovitelja znamke. Zlati, vijolični in zeleni toni predstavljajo glavne sestavine. Vzorci smokvinih listov, valov in ribjih lusk spominjajo na Sredozemlje. Etikete in papirnata embalaža so natisnjene v Pantone barvah na papirju Fedrigoni, z dodano zlato folijo. Oblikovanje izdelke uvaja na azijski trg.

Priznanje

O nagradi Železna nagrada A' Design Award

Figura Blagovna znamka, oblikovanje embalaže je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Figura Blagovna znamka, oblikovanje embalaže se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Figura Blagovna znamka, oblikovanje embalaže zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimenzije in embalaža: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Oznake: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Proizvodna tehnologija: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Oblikovalski izziv: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Raziskave: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiracija: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Trajanje projekta: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Potek delovanja: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Člani ekipe: Anja Zambelli Colak