Al Mar Suites Logotip – avtor Anna Paula Martinelli

Delo Al Mar Suites Logotip avtorja Anna Paula Martinelli je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2025

Al Mar Suites Logotip

avtor/ica: Anna Paula Martinelli

Naročnik: Anna Martinelli

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

10,629

Potrjeni dobitnik nagrade

Preverite status nagrade za #163387

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Al Mar Suites Logotip

Logotip Al Mar Suites v jedru odraža trajnostnost, modernost in preprostost tega butičnega hotela v Braziliji. Ravne in sodobne linije se ujemajo z arhitekturo hotela, v kombinaciji z organskim oblikovanjem, ki se navezuje na morske valove, pa je ta logotip čist, neposreden in učinkovito posreduje občutek miru in lahkotnosti brazilske plaže. Barva peska je bila izbrana za aluzijo na okolje in usklajenost z vsemi dekorativnimi ter estetskimi elementi hotela.

Priznanje

O nagradi Železna nagrada A' Design Award

Al Mar Suites Logotip je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Al Mar Suites Logotip se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Al Mar Suites Logotip zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimenzije in embalaža: Logo Development, applicable to any material.
Oznake: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Proizvodna tehnologija: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Oblikovalski izziv: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Raziskave: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiracija: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Trajanje projekta: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Potek delovanja: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Člani ekipe: Anna Martinelli
Zasluge za slike: Photos Al Mar Suites