Ugly Monster Afifiga o Popsicle e JBBC Branding Consultancy

O le mamanu Ugly Monster Afifiga o Popsicle e JBBC Branding Consultancy o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2020

Ugly Monster Afifiga o Popsicle

na mamanuina e JBBC Branding Consultancy

Tagata Fa'atau: JBBC Branding Consultancy

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #101073

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ugly Monster Afifiga o Popsicle

O le Ugly Monster o se afifiga mo se oloa popsicle na faia i Taiuana. O le mamanu o loʻo faʻaalia ai se tagata lanu meamata ma se luga mataʻutia, na maua mai i le kuava, o se fua e ola i le taulaga o Yanchao. O le lanu meamata mumū e avatu ai i le tagata se foliga lelei ma le olaola. O le tino ma vae e le paleni le fua faatatau, ma e leai ni lima o le tagata, o lea e foliga malie ai le fausaga. O le afifiga e 70 mm le lautele, 195 mm le umi ma le 20 mm le maualuga. O le faamoemoe o le mamanu e faalauiloa ai le oloa ma faasaga ai le mafaufau i le taulaga laʻititi ma ana faifaatoaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ugly Monster Afifiga o Popsicle, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ugly Monster Afifiga o Popsicle e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ugly Monster Afifiga o Popsicle e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Fua & Fa'apipi'i: Width 70mm x Length 195mm x Height 20mm
Fa'ailoga: Guava, Farmers, Popsicle, Food, Ugly Monster
Tekonolosi Gaosiga: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Fa'aosofia: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Umi o le Poloketi: The project started in June 2019 and finished in December 2019 in Taiwan.
Fa'agasologa o Galuega: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Pateni: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Sui o le 'Au: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Fa'aaloaloga o Ata: Jblossom Branding Consultancy Co., Ltd.