Tucher AEcht Nuernberger Kellerbier Bavarian Pia Afifiina Tisaini e Bloom GmbH Nuernberg

O le mamanu Tucher AEcht Nuernberger Kellerbier Bavarian Pia Afifiina Tisaini e Bloom GmbH Nuernberg o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2020

Tucher AEcht Nuernberger Kellerbier Bavarian Pia Afifiina Tisaini

na mamanuina e Bloom GmbH Nuernberg

Tagata Fa'atau: Bloom GmbH Nürnberg

Manumalo o le A' Design Award Auro i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #102378

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Tucher AEcht Nuernberger Kellerbier Bavarian Pia Afifiina Tisaini

I vaitaimi ogatotonu, na faʻataua e pia pia a latou pia i le sili atu ma le 600 tausaga i lalo o le maota o Nuremberg. Faʻatauaina lenei talaʻaga, o le afifiina o le "AEcht Nuernberger Kellerbier" e matuaʻi vaʻai lava i taimi ua tuanaʻi. O le igoa pia o loʻo faʻaalia ai se ata tusia o le maota o loʻo nofo i luga o maʻa ma se paelo laupapa i totonu o le potu malolo, na fausia e ni ituaiga tusitusi tuai. O le faʻamau faʻailoga faʻatasi ai ma le faʻailoga faʻailoga a le kamupani "St. Mauritius" ma le pale o le pale o le pale e faʻailoa mai ai le tomai ma le faʻatuatuaina.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Tucher AEcht Nuernberger Kellerbier Bavarian Pia Afifiina Tisaini, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Tucher AEcht Nuernberger Kellerbier Bavarian Pia Afifiina Tisaini e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tucher AEcht Nuernberger Kellerbier Bavarian Pia Afifiina Tisaini e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Fua & Fa'apipi'i: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Fa'ailoga: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Lu'itau o le Mamanu: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Fa'aosofia: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Pateni: Tucher Bräu GmbH und Co. KG
Sui o le 'Au: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Fa'aaloaloga o Ata: Bloom GmbH Nürnberg