O le mamanu Chinese Mooncake Afifiga o le Pusa Meaalofa e Litete Brand Design o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2021

Chinese Mooncake Afifiga o le Pusa Meaalofa

na mamanuina e Litete Brand Design

Tagata Fa'atau: Litete Brand Design

Manumalo o le A' Design Award Auro i le Vaega Afifi

36,021

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #111173

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Chinese Mooncake Afifiga o le Pusa Meaalofa

O le Chinese Mooncake o se pusa meaalofa ua mamanuina mo keke masina e ofoina atu i le taimi o le Tausamiga o le Vaeluagalemu o le Tautoulu. O le pusa i fafo e mulimuli i le foliga o se pusa meaai masani a Saina. O se ata faataitai i le sitaili o le su'iga o filo o loo faaalia ai se vaaiga mai luga o se taumafataga o le Malo o Tang, e aofia ai fausaga laupapa ma tagata sisiva. O vaega taitasi o le ata faataitai ua vavaeeseina i le tipiina faapitoa ona toe faatasia lea, ina ia maua ai e le afifiga le loloto ma vaega faaputuputu. O le pusa i totonu o loo faaalia ai gaioiga siva mai le Rainbow Skirt and Feather Coat, ua tuufaatasia ma lanu masani faa-Saina e pei o le viole tautupu ma le lanumeamata o le ofe.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Chinese Mooncake Afifiga o le Pusa Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Chinese Mooncake Afifiga o le Pusa Meaalofa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Chinese Mooncake Afifiga o le Pusa Meaalofa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Fua & Fa'apipi'i: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Fa'ailoga: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Tekonolosi Gaosiga: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Lu'itau o le Mamanu: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Su'esu'ega: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Fa'aosofia: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Umi o le Poloketi: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Fa'agasologa o Galuega: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Pateni: Copyrights belong to Langcer Lee, 2020.
Sui o le 'Au: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Fa'aaloaloga o Ata: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.