Solemici Packaging Afifiga o Oloa Aano o Manu e Dmitry Kultygin

O le mamanu Solemici Packaging Afifiga o Oloa Aano o Manu e Dmitry Kultygin o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Solemici Packaging Afifiga o Oloa Aano o Manu

na mamanuina e Dmitry Kultygin

Tagata Fa'atau: Dmitry Kultygin

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120913

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Solemici Packaging Afifiga o Oloa Aano o Manu

O le Solemici o se mamanu afifiga mo mea'ai suamalie Italia e pei o salami ma prosciutto. O le mamanu e faatusatusa ai le tofo o le oloa i galuega maoae o le faatufugaga Renaissance. O le afifiga autu o se ato palasitika ua lolomiina i se pu'upu'u vaega o le maamora. O le ulu pepa ua faia i le lolomiga offset ma le faamaufaailoga apa auro, lea e lagolagoina ai le uiga sili ona lelei o le oloa. O le ato e 225 mm le maualuga ma le 123 mm le lautele. O lanu susulu ma faamatalaga faaeseese e fesoasoani e faaalialia mai le oloa i luga o le fata faatau. O le mamanu foi e atagia mai ai le faaaloalo i auala masani o le gaosiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Solemici Packaging Afifiga o Oloa Aano o Manu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Solemici Packaging Afifiga o Oloa Aano o Manu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Solemici Packaging Afifiga o Oloa Aano o Manu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Fua & Fa'apipi'i: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Fa'ailoga: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Tekonolosi Gaosiga: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Lu'itau o le Mamanu: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Su'esu'ega: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Fa'aosofia: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Umi o le Poloketi: The project started in December 2020 in Moscow
Fa'agasologa o Galuega: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Sui o le 'Au: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin