OHO Lentil Chips Afifiga o Sipisi e Bold Brands

O le mamanu OHO Lentil Chips Afifiga o Sipisi e Bold Brands o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2021

OHO Lentil Chips Afifiga o Sipisi

na mamanuina e Bold Brands

Tagata Fa'atau: Bold Brands

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

16,405

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #122943

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia OHO Lentil Chips Afifiga o Sipisi

Book Text: O le OHO Lentil Chips ose mamanu afifiga mo se mea taumafa laʻitiiti e faʻavae i luga o lentil. O le taga e fua i le 190 x 250 x 50 mm ma e lolomiina i luga o le polypropylene e ala i le flexography faʻatasi ai ma se vaosa paʻu pepa. O se puipuiga pepa kraft e suitulaga i lanu pupula e masani ona vaʻaia i lenei vasega o mea taumafa laʻitiiti ma tuʻuina atu ai se foliga faʻalenatura. O elemene ata faʻataʻitaʻi e faʻaopoopo ai se uiga taʻalo, ae o tofo e faʻaalia e ala i ata pueata maualuga le tulaga lelei. O le tuʻufaʻatasiga e faigofie ai ona iloa le oloa ma faʻaalia ai o se filifiliga meaʻai laʻitiiti e sili atu ona soifua maloloina.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai OHO Lentil Chips Afifiga o Sipisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina OHO Lentil Chips Afifiga o Sipisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. OHO Lentil Chips Afifiga o Sipisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Fua & Fa'apipi'i: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Fa'ailoga: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Tekonolosi Gaosiga: Flexograhy with paper touch varnish.
Lu'itau o le Mamanu: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Su'esu'ega: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Fa'aosofia: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Umi o le Poloketi: This project started in January 2020 February and finished 2020 May.
Fa'agasologa o Galuega: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Sui o le 'Au: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Fa'aaloaloga o Ata: Visuals: Sandra Ramoskaite