Secret Behind Magic Afifiga o Nati e Stora Enso China Packaging

O le mamanu Secret Behind Magic Afifiga o Nati e Stora Enso China Packaging o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Secret Behind Magic Afifiga o Nati

na mamanuina e Stora Enso China Packaging

Tagata Fa'atau: Stora Enso China Packaging

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

16,401

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #131239

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Secret Behind Magic Afifiga o Nati

O le Mea Lilo i tua atu o le Faataitaiga o se afifiga pusa tauaso mo nati fefiloi. O le ata o le pusa i fafo e faaaogaina laina fetaui faatasi ma lanu autu se tolu, faaosofia mai le tuufaatasiga a Mondirian, faatasi ai ma se lanu enaena o le pepa kalati e pei o se pepa lauulu enaena. O le mamanu e faailoa mai ai le manatu o le paleni ma le soifua maloloina i se auala faigofie. O pusa i totonu e mulimuli i lanu tutusa ma faaopoopo ai ata pese o tagata ata mo se taaloga faia matafaioi. O se masini siisii i totonu e tuleia ai pusa taitasi i totonu i le mea e tatala ai, ina ia mafai ona toso ese uma pusa taitasi. O loo faaaogaina laupapa maualuga tulaga o le paʻu o meaʻai ma vaʻi soya.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Secret Behind Magic Afifiga o Nati, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Secret Behind Magic Afifiga o Nati e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Secret Behind Magic Afifiga o Nati e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Fua & Fa'apipi'i: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Fa'ailoga: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Tekonolosi Gaosiga: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Lu'itau o le Mamanu: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Su'esu'ega: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Fa'aosofia: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Umi o le Poloketi: The project started in June 2020 and launched in April 2021 Beijing, China.
Fa'agasologa o Galuega: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Pateni: Structure utility model patent copyright belongs to Stora Enso China Packaging
Sui o le 'Au: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang