Dragon Boat Festival Packaging Atigipusa Meaalofa e ShenZhen XiShang Boutique Packing Co., Ltd

O le mamanu Dragon Boat Festival Packaging Atigipusa Meaalofa e ShenZhen XiShang Boutique Packing Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2022

Dragon Boat Festival Packaging Atigipusa Meaalofa

na mamanuina e ShenZhen XiShang Boutique Packing Co., Ltd

Tagata Fa'atau: ShenZhen XiShang Boutique Packing Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

28,601

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #134172

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Dragon Boat Festival Packaging Atigipusa Meaalofa

O le Atigipusa mo le Tausamiga o le Vaʻa Tarako (Dragon Boat Festival) o se atigipusa meaalofa na faia mo le Tausamiga o le Vaʻa Tarako a Saina. O le atigipusa i fafo e fai i le foliga o se tarako, faatasi ai ma lauʻau mugwort e faʻafaataʻitaʻi ai le tino, ae o fatu o lauʻau ʻoloʻa e fausia ai unafi. O le atigipusa i totonu e faʻaalia ai ni tarako se lua o loʻo uuina ni zongzi, o se faʻailoga e faʻauigaina ai le manuia faʻalua i le aganuʻu Saina. Pe a siʻitia le tapuni, e talatala ese itu e fa o le atigipusa i totonu i le malosi o le kalave, e pei o se ie e tautau aʻe i luga. O le atigipusa e faia mai i pepa e faʻasaoina ai le siosiomaga faatasi ai ma le vaneina o pepa e tolu-itulau ma pepa faʻapito faʻapipiʻi. O le mamanu e faʻailoa atu ai faʻamoemoega mo le soifua maloloina ma le manuia.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Dragon Boat Festival Packaging Atigipusa Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Dragon Boat Festival Packaging Atigipusa Meaalofa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Dragon Boat Festival Packaging Atigipusa Meaalofa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Fua & Fa'apipi'i: 475mm X 213mm X 130mm
Tekonolosi Gaosiga: Eco-friendly paper and 3D paper carving techniques
Lu'itau o le Mamanu: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Su'esu'ega: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Fa'aosofia: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Umi o le Poloketi: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Fa'agasologa o Galuega: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Sui o le 'Au: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu