O le mamanu Huanghelou Afifiina Pia e Jin Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2023

Huanghelou Afifiina Pia

na mamanuina e Jin Zhang

Tagata Fa'atau: Huanghelou

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

15,633

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #144959

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Huanghelou Afifiina Pia

O le Yellow Crane Tower o le fale fa'ailoga sili ona lauiloa i Wuhan, Saina. O lenei faasologa o pia o pusa ata o le aai na faalauiloa e le Yellow Crane Tower. Latou te fautuaina Wuhan i tagata uma e ala i pia, o se oloa faʻatau i aso uma. Ma e ala i le faʻaaogaina o lanu meamata, e faʻatusalia ai le malosi ma le soifua maloloina, ma le lanu viole lilo, e faʻaalia ai le manuia o le aai mai le ao i le po. E tusa ai ma le filifilia o elemene, na sailia e le tagata mamanu elemene sili ona sui i vaega eseese o le taulaga e faʻamatalaina, ma faʻaopoopoina uiga faʻaalia e faʻaola atili ai le olaga atoa ma vavalalata i tagata faʻatau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Huanghelou Afifiina Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Huanghelou Afifiina Pia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Huanghelou Afifiina Pia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Fua & Fa'apipi'i: Width 65mm x Depth 65mm x Height 115mm
Fa'ailoga: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Tekonolosi Gaosiga: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Lu'itau o le Mamanu: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Su'esu'ega: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Fa'aosofia: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Umi o le Poloketi: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Fa'agasologa o Galuega: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Pateni: The intellectual property/patents/copyrights belongs to Yellow Crane Tower