Jinlongquan Beer Pusa Meaalofa e Jin Zhang

O le mamanu Jinlongquan Beer Pusa Meaalofa e Jin Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2023

Jinlongquan Beer Pusa Meaalofa

na mamanuina e Jin Zhang

Tagata Fa'atau: InBev jinlongquan beer (Hubei) Co., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

18,068

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #144964

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jinlongquan Beer Pusa Meaalofa

O lenei pusa meaalofa o loʻo faʻaaogaina ai le faʻamaumauga sili ona lauiloa i le 1980s e avea ma faʻataʻitaʻiga o le foafoaga, lea o le a faamanatu ai i le tele o tagata, e aofia ai ma tupulaga talavou, o latou manatuaga ma ausia ai fegalegaleaiga lelei faʻalagona. Na fa'aogaina e le tagata fa'ailoga pusa pepa fa'a'au'au e fa'ata'ita'i ai, e fa'atino, fa'alelei le si'osi'omaga ma fa'asaoina tau. I le taimi lava e tasi, na ia tatalaina ma le poto ni pu lapotopoto se tolu i le pito i luma o le pusa meaalofa, lea e mafai ona vaʻaia ma le faʻaogaina ituaiga eseese o pia oloa i totonu, ausia se mamanu e tolu-laupapa o lagona, puipuiga o le siosiomaga ma galuega.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Jinlongquan Beer Pusa Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Jinlongquan Beer Pusa Meaalofa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Jinlongquan Beer Pusa Meaalofa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Fua & Fa'apipi'i: Width 370mm x Depth 70mm x Height 310mm
Fa'ailoga: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Tekonolosi Gaosiga: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Lu'itau o le Mamanu: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Su'esu'ega: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Fa'aosofia: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Umi o le Poloketi: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Fa'agasologa o Galuega: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Pateni: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer