O le mamanu 128 Bpm Afifi Faapipii mo le Gin e Ximena Ureta o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.
AuroAfifi· 2025
128 Bpm Afifi Faapipii mo le Gin
na mamanuina e Ximena Ureta
Tagata Fa'atau: Contraseña Magazine
Manumalo o le A' Design Award Auro i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #165216Le Mamanu
E Uiga ia 128 Bpm Afifi Faapipii mo le Gin
O le 128 Bpm o se mamanu afifi ma faailoga mo se fagu gin. O le igoa e faasino i le saoasaoa o musika e 128 pa'ō i le minute, o se fua e fesootai ma le pa'ō o se fatu fiafia. O le manatu faavae e faavae i le Blues, o se ituaiga musika na faataatia ai le tele o sitaili mulimuli ane. O manulele e fai ma sui o le malaga a musika i le talafaasolopito ma latou aoina foi laau faanatura o loo faaaogaina i le gin. O apaau e fai ma faatusa o le saolotoga faafatufatuaiga. O faailoga i luma ma tua e lolomi i luga o pepa vavae pipii e iai le foliga matte ma le maluu pei o le velevete. E faamaea le mamanu i le apa memea auro, vanisi, faatumutumu ma le faaogaoga i totonu.
Le Fa'ailogaina
E Uiga i le A' Design Award Auro
O le A' Design Award Auro na manumalo ai 128 Bpm Afifi Faapipii mo le Gin, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina 128 Bpm Afifi Faapipii mo le Gin e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. 128 Bpm Afifi Faapipii mo le Gin e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Fua & Fa'apipi'i
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Fa'ailoga
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Tekonolosi Gaosiga
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Lu'itau o le Mamanu
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Su'esu'ega
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Fa'aosofia
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Umi o le Poloketi
- 128 Bpm was launched in Chile on September 4, 2024.
- Fa'agasologa o Galuega
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Sui o le 'Au
- Art Direction and Design: Ximena Ureta
- Fa'aaloaloga o Ata
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
Lagolago Tau Tupe
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Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
