Alu sa'o i le anotusi
Lithuanian Vodka Gold Mamanu Afifiaga Vodka e Studija Creata

O le mamanu Lithuanian Vodka Gold Mamanu Afifiaga Vodka e Studija Creata o se manumalo maualuga tele o le fa'ailoga mamalu 2015 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.


ApamemeaAfifi· 2015

Lithuanian Vodka Gold Mamanu Afifiaga Vodka

na mamanuina e Studija Creata

Tagata Fa'atau: Stumbras

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

24,082

Lanu

Le Mamanu

E Uiga ia Lithuanian Vodka Gold Mamanu Afifiaga Vodka

O le mama ma le manino o mea autu ia e fa'aalia ai le lelei o se vodka. Sa tatau ona fa'amalosi nei mea a'o toe fa'afouga le Lithuanian Vodka Gold – o le ta'ita'i o le maketi vodka i Lithuania. I le taimi lava lea sa fa'atūlaga mai ai nisi o foliga o le fa'asinomaga fa'ale-atunu'u – o le igoa lava Lithuanian Vodka na mana'omia ai lenei filifiliga. Na liua fa'aaliga moni fa'ale-aganu'u i se tu'ufa'atasiga fa'aonaponei ma mama. Ina ua lepetia le mamafa o le fa'ailoga tuai e fai ai se teuteuina mama ma puapua, na amata ona pupula le auro i se auala sili atu ona matagofie.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Lithuanian Vodka Gold Mamanu Afifiaga Vodka, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lithuanian Vodka Gold Mamanu Afifiaga Vodka e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lithuanian Vodka Gold Mamanu Afifiaga Vodka e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Fua & Fa'apipi'i
Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Fa'ailoga
Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Tekonolosi Gaosiga
Glass bottle, transparent label and flexographic print.
Lu'itau o le Mamanu
Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Su'esu'ega
Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Fa'aosofia
The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Umi o le Poloketi
"Lithuanian vodka Gold" was updated in 2014.
Fa'agasologa o Galuega
Pure and clear label design communicates the same properties of the product.
Sui o le 'Au
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Fa'aaloaloga o Ata
Edgaras Marozas

Lagolago Tau Tupe

Su'esu'e i Tua Atu o le Designers.org

Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga