Waaron Kuu's Muundo Wa Chapa na Shawn Goh Chin Siang

Muundo Waaron Kuu's Muundo Wa Chapa na Shawn Goh Chin Siang ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2023

Waaron Kuu's Muundo Wa Chapa

na Shawn Goh Chin Siang

Mteja: Hai Soon Leong Sdn.Bhd

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

13,375

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #149135

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Waaron Kuu's Muundo Wa Chapa

Waaron Kuu's ni mkahawa unaowakilisha tamaduni sita kuu za kikabila za Malaysia. Ili kuangazia uzuri wa jumla wa chapa, Timu ilitumia zambarau kusisitiza kila mhusika wa kitamaduni na kuongeza michezo na ala za kitamaduni. Pia walitumia vipengele mbalimbali vya ndani kupamba vielelezo, vilivyowekwa katika pembe tofauti za mgahawa na kwenye bakuli na vifungashio. Muundo hauonyeshi tu tamaduni sita kuu za kikabila za Malaysia lakini pia huunda taswira ya chapa ya kipekee kwa mkahawa huo.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Waaron Kuu's Muundo Wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Waaron Kuu's Muundo Wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Waaron Kuu's Muundo Wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Vipimo na Ufungashaji: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Lebo: Malaysia, Malaysia Food, Branding Design
Teknolojia ya Uzalishaji: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Changamoto ya Ubunifu: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Utafiti: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Msukumo: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Muda wa Mradi: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Mtiririko wa Uendeshaji: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Hataza: waaron kuns, 2023
Haki za Picha: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.