Muundo Ride on the Right Track Kampeni ya Mitandao ya Kijamii na Tai Yuan Chiou and Chien Chun Feng ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
ShabaUtangazaji· 2023
Ride on the Right Track Kampeni ya Mitandao ya Kijamii
na Tai Yuan Chiou and Chien Chun Feng
Mteja: Momentum Bikes
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #149139Muundo
Kuhusu Ride on the Right Track Kampeni ya Mitandao ya Kijamii
Endesha Kwenye Njia Sahihi ni kampeni ya mitandao ya kijamii iliyoundwa kwa ajili ya chapa ya baiskeli ili kukuza tabia endelevu za kila siku. Kampeni hii inatumia michoro asilia, mpangilio wa rangi za kijani, taswira zenye mvuto wa mimea, na ujumbe wa kirafiki ili kufanya uendelevu kuwa jambo linaloweza kufikiwa kwa urahisi. Maudhui yanajumuisha maelezo ya kuvutia kwa njia ya infographics, stika za hadithi kwa ajili ya Instagram na Facebook, tukio la matangazo ya moja kwa moja (live stream), na kichujio (filter) cha mitandao ya kijamii. Njia za usafiri rafiki kwa mazingira na kilimo cha mijini zinahamasishwa kupitia hatua ndogo na rahisi. Lengo ni kuleta mabadiliko ya pamoja yanayojengwa kutokana na maamuzi ya kila siku.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Ride on the Right Track Kampeni ya Mitandao ya Kijamii ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Ride on the Right Track Kampeni ya Mitandao ya Kijamii inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Ride on the Right Track Kampeni ya Mitandao ya Kijamii hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- Vipimo na Ufungashaji
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- Lebo
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- Teknolojia ya Uzalishaji
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- Changamoto ya Ubunifu
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- Utafiti
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- Msukumo
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- Muda wa Mradi
- The project started in April and ended in May 2022 in North America and Europe.
- Mtiririko wa Uendeshaji
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- Hataza
- Copyrights belong to Momentum Bike, 2023.
- Wanatimu
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - Haki za Picha
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
