RE MAX Daelim Kifurushi cha Broshua na Sang Ryu

Muundo RE MAX Daelim Kifurushi cha Broshua na Sang Ryu ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Uchapishaji na Machapisho.

ShabaUchapishaji· 2024

RE MAX Daelim Kifurushi cha Broshua

na Sang Ryu

Mteja: RE/MAX Daelim

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Uchapishaji

57,757

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #155961

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu RE MAX Daelim Kifurushi cha Broshua

Kifurushi cha broshua kiliundwa kwa ajili ya RE MAX Daelim, mchukuzi mpya wa franchizi wa biashara ya kimataifa ya mali isiyohamishika, Real Estate Maximums (RE MAX), nchini Korea Kusini. Kinajumuisha matoleo ya lugha mbili kwa Kikorea na Kiingereza pamoja na folda ya faili kwa ajili ya kukuza shughuli za mauzo za madalali wa mali kwa wateja watarajiwa. Ikichochewa na ushirikiano na madalali wa mali, muundaji alisimamia mawasiliano ya chapa kwa bidhaa za franchizi ili kuendeleza huduma na utendaji wao. Broshua ina maudhui ya taarifa, wakati folda ya faili inabeba nyaraka za mauzo ili kurahisisha ushauri wa wateja.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

RE MAX Daelim Kifurushi cha Broshua ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. RE MAX Daelim Kifurushi cha Broshua inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. RE MAX Daelim Kifurushi cha Broshua hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Vipimo na Ufungashaji: 210 x 297 mm
Lebo: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Teknolojia ya Uzalishaji: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Changamoto ya Ubunifu: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Utafiti: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Msukumo: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Muda wa Mradi: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Mtiririko wa Uendeshaji: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.