Muundo Roots Zines na Xun Zuo ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Uchapishaji na Machapisho.

ShabaUchapishaji· 2025

Roots Zines

na Xun Zuo

Mteja: Xunzuodesign

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Uchapishaji

52,303

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #172635

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Roots Zines

Chapisho hili la kimoduli linajumuisha zines, kila moja ikiwa imeundwa kwa lugha ya kuona inayoakisi utambulisho wa wasimulizi hadithi. Likizingatia maduka ya kahawa ya New York, linakamata jinsi wahamiaji wapya wanavyotafuta muunganisho na kujihisi kuwa sehemu ya jamii. Muundo wake ulioshonwa na kufungwa kwa utupu wa hewa unaashiria hali ya kutokudumu na msisimko wa kihisia. Kupitia simulizi za kibinafsi, mradi huu unafunua thamani ya kijamii ya biashara ndogo ndogo na kurekebisha mtazamo wa muundo wa kihisia kuwa chombo cha ujumuishaji.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Roots Zines ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Roots Zines inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Roots Zines hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Vipimo na Ufungashaji: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Lebo: Zine, Book, Ethnographic Research, Branding, Customer Experience
Teknolojia ya Uzalishaji: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Changamoto ya Ubunifu: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Utafiti: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Msukumo: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Muda wa Mradi: An ongoing project started in August 2022. The most recent update was in July 2024.
Mtiririko wa Uendeshaji: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.