Muundo WiseTribe Education Utambulisho wa Kuonekana na Somethink Brand ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2020

WiseTribe Education Utambulisho wa Kuonekana

na Somethink Brand

Mteja: WiseTribe education

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

49,805

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #97579

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu WiseTribe Education Utambulisho wa Kuonekana

WiseTribe Education ni utambulisho wa kuonekana ulioundwa kwa ajili ya shirika la elimu linalohudumia watoto kuanzia kuzaliwa hadi umri wa miaka kumi na miwili. Jina la chapa la Kichina weisi linasikika kama neno la Kiingereza wise, ambalo pia lina maana ya kufikiri. Utambulisho huu unatumia mchanganyiko wa rangi ulio na uzito na michoro saidizi kuelezea uhuru na mawazo bunifu. Wahusika wa nembo, wakiwemo mtu wa asili, dinosauri, mti wa hekima na sayari, huwasaidia watoto kuungana na chapa. Utambulisho huu unatumika kwenye mabango, violezo vya mitandao ya kijamii, kadi za biashara, bahasha na beji.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

WiseTribe Education Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. WiseTribe Education Utambulisho wa Kuonekana inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. WiseTribe Education Utambulisho wa Kuonekana ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Vipimo na Ufungashaji: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Lebo: Brand, logo, Visual Identity, Education, child
Teknolojia ya Uzalishaji: Templates for posters and social media, business cards, envelopes, badges.
Changamoto ya Ubunifu: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Utafiti: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Msukumo: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Muda wa Mradi: The project started in January 2018 in Guangzhou, China.
Mtiririko wa Uendeshaji: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Wanatimu: Astro Wong
Dorne Tsui
Jr Deng
Haki za Picha: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.