Grandpa Gui 茶叶包装

设计师： Jinxin Liu

客户: Grandpa Gui

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Grandpa Gui 茶叶包装

《桂爷爷》是为一个草本凉茶品牌打造的茶叶包装设计。包装采用哑光特种纸,以潘通专色印刷并施以压凸工艺。表面绘有茶中所含草本与花卉的插画,浅淡的色彩搭配呼应了产品清爽轻盈的特质。结构上改良了传统飞机盒,并结合中国传统的缠绕式封合形式。这种缠绕方式既有效控制了生产成本,又赋予包装独树一帜的外观。

荣誉认可

关于A' Design Award 铜奖

Grandpa Gui 茶叶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Grandpa Gui 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Grandpa Gui 茶叶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
尺寸与包装: Width 270 mm x Depth 100 mm x Height 95 mm
标签: Packaging, Tea, Chinese Culture, Women, Herbs
生产技术: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
设计挑战: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
研究: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
灵感: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
项目周期: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
操作流程: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
团队成员: Designer: Jinxin Liu
图片版权: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu