Huang Yong 的作品 Qishan Saozi Noodles 面条包装

设计师 Huang Yong 的作品 Qishan Saozi Noodles 面条包装荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Qishan Saozi Noodles 面条包装

设计师： Huang Yong

客户: Qipinfu

包装类别A' Design Award 铜奖获奖者

12,050

已验证的获奖者

验证 #166486 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Qishan Saozi Noodles 面条包装

岐山臊子面是为中国岐山传统面食产品打造的包装设计。插画描绘了一只由面条与蒸汽幻化而成的凤凰，口衔一枝辣椒。缤纷的食材环绕凤凰四周，寓意这道面食的丰富风味与悠久传承。凤凰形象亦呼应了当地与周朝相关的传说，将品牌与地域文化紧密相连。包装选用白色牛皮纸，取其天然本色与质朴外观；字体与标志则采用烫金工艺呈现。

荣誉认可

关于A' Design Award 铜奖

Qishan Saozi Noodles 面条包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Qishan Saozi Noodles 面条包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Qishan Saozi Noodles 面条包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
尺寸与包装: 14mmx38mmx200mm
标签: Qipinfu, Saozi noodles, Qishan Saozi noodles
生产技术: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
设计挑战: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
研究: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
灵感: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
项目周期: Xi'an, China
操作流程: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
团队成员: Huang Yong
图片版权: Illustrator/Hu Yunfeng