Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia na Dennis Furniss

ʻO Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia na Dennis Furniss he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2021

Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia

na Dennis Furniss

Mea Kūʻai: Pepsi

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

35,686

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #123071

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia

He pūʻulu kini paʻi kaupalena ʻia ʻo Pepsi Culture i hana ʻia no kekahi hōʻailona mea inu ma Mekiko. He ʻeono kini hōʻiliʻili ko ka pūʻulu, a hōʻike kēlā me kēia kini i hoʻokahi kūlanakauhale Mekiko. Ua hoʻololi ʻia nā moʻolelo kūloko, nā kuʻuna a me nā kuhikuhi noʻeau i loko o nā lauana kiʻi e hui pū ana i nā hōʻailona moʻomeheu kahiko me kahi ʻano hoʻolālā o kēia wā. Hana ʻia kēlā me kēia kini me ka ʻalumini, paʻa ka nui he 12 ʻauneke, a hoʻopau ʻia me ka paʻi offset kiʻekiʻe ka maiau. Kūʻai ʻia nā kini pākahi, a i ka hui pū ʻana, hana lākou i pūʻulu e hōʻike ana i ka ʻokoʻa o nā ʻāina like ʻole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Pepsi Culture Ka Pūʻulu Kini Mea Inu Paʻi Kaupalena ʻia i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Nā Ana a me ka Hoʻopili: 12 Oz Cans, sold individually as a series.
Nā Lepili: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
ʻEnehana Hana: High definition offset printing on alluminum
Pilikia Hoʻolālā: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Noiʻi: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Hoʻoulu Manaʻo: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Ka Lōʻihi o ka Papahana: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Kaʻina Hana: Not applicable
Nā Palapala Kuleana: Not applicable
Nā Lālā Hui: PepsiCo Design Latin America
Nā Kuleana Kiʻi: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.