ʻO Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2022
Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi
na PepsiCo Design and Innovation
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #137243Ka Hoʻolālā
E Pili Ana iā Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi
Kikokikona Puke: ʻO ka Lay's 2021 Mood Match kahi ʻano hoʻopaʻa meaʻai liʻiliʻi i hana ʻia no kahi hāʻawi manuahi kūikawā ma ka pūnaewele kaiapili. Aia i loko o kēia pūʻulu ʻehā mau hoʻolālā i hoʻoulu ʻia e nā apo ʻano (mood rings), a pili kēlā me kēia i nā hoʻomanaʻo maikaʻi a me nā manaʻo aloha. ʻO ka manaʻo i haʻi ʻia, ʻo ia ke hoʻāla i ke kaha ikaika a i ʻole e hāʻawi i ke kaha maluhia. Ua hoʻohui ʻia kēlā me kēia hoʻolālā i kahi ʻono a me kahi manaʻo: ke mahalo no ka Grilled Cheese and Tomato Soup, ka manaʻolana no ka Cappuccino, ke ikaika hoʻoho no ka Chili, a me ka ʻoliʻoli no ka Salted Caramel. Hāʻawi kēia hoʻopaʻa i kahi hoʻomaha pōkole mai ke ola maoli o ka lā.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lay's 2021 Mood Match Hana Nui: Ka Hōʻeha ʻAi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Hoʻoulu Manaʻo
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
