ʻO Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2022
Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi
na PepsiCo Design and Innovation
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #137246Ka Hoʻolālā
E Pili Ana iā Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi
He hoʻolālā hōʻeha ʻai ʻo Lay's Flavor Swap Influencer Kit i hana ʻia no kahi papahana kauwela nāna i lawe mai i nā ʻono o Funyuns a me Doritos i loko o nā ʻōpaʻa Lay's. Hoʻohui ka hōʻeha i ke kālailai ʻeke Lay's o kēia manawa me nā waihoʻoluʻu waiwai o kēlā me kēia ʻono: uliuli no ka Cool Ranch a ʻōmaʻomaʻo no ka Funyuns. Hoʻomanaʻo kahi kumu hoʻohālikelike o nā apo like ʻole i nā ʻano o nā ʻōpaʻa mua a hōʻike i ka hui pū ʻana ma waena o nā waihoʻoluʻu. Ua hana ʻia kekahi pahu hoʻolauna hui a hāʻawi ʻia i nā poʻe kaulana pāpaho e hoʻomaka ai i nā kūkākūkā e pili ana i ka papahana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lay's Flavor Swap Influencer Kit Ka Hana Nui: Ka Hōʻeha ʻAi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Hoʻoulu Manaʻo
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
