Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina na Hui Tu

ʻO Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina na Hui Tu he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2024

Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina

na Hui Tu

Mea Kūʻai: Hungkung University

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

10,261

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #152030

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina

Kikokikona Puke: ʻO Kanpai kahi hoʻolālā hōʻeha no kahi wai ʻawaʻawa kūlina i hana ʻia ma ke Kūlanakauhale ʻo Taichung, Taiwan. ʻO Taichung ke kūlanakauhale nui loa e ulu ai nā kūlina ma Taiwan, akā, kakaʻikahi ke wai ʻawaʻawa kūlina kūloko, no laila, ua hoʻomohala ʻia kahi ʻano hana hou no kēia inu. ʻO ka inoa Kanpai, ʻo ia hoʻi ka manaʻo "e inu a pau" ma ka ʻōlelo Kina, e pili ana i kahi hoʻolauleʻa. ʻO nā kiʻi geometric o nā hua kūlina tankan a me ponkan ke kumu kiʻi nui o ka hōʻeha. Hōʻike ʻia ke kālailai o ka ʻili kūlina ma o kahi hoʻomālamalama hapa a me ka hokeo ʻana. Ke ana o ka pahu, he 80 a me 80 a me 240 mīlimika.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Kanpai Ka Hana Nui: Ka Hōʻeha Wai ʻAwaʻawa Kūlina no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Nā Ana a me ka Hoʻopili: 80 x 80 x 240 mm
Nā Lepili: Citrus Liqueur, Cheers, Taichung, Shi Gang.
ʻEnehana Hana: pet three dimensional printing, partial glazing & punching.
Pilikia Hoʻolālā: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Noiʻi: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Hoʻoulu Manaʻo: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Ka Lōʻihi o ka Papahana: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Kaʻina Hana: Chill, Twist-off and Kanpai.
Nā Palapala Kuleana: Copyrights Hui Tu, 2022.
Nā Kuleana Kiʻi: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022