Ken14 Ka Hoʻopili Pia na China Resources Snow Breweries

ʻO Ken14 Ka Hoʻopili Pia na China Resources Snow Breweries he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2025

Ken14 Ka Hoʻopili Pia

na China Resources Snow Breweries

Mea Kūʻai: China Resources Snow Breweries

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

31,935

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163372

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Ken14 Ka Hoʻopili Pia

ʻO Ken 14 he hoʻopili i hana ʻia no ka pia i hana ʻia mai ka bale kūloko. Hōʻike ka hoʻolālā i ke ʻano kūlohelohe o nā māla bale o Hulunbuir ma ke ʻano apekaka, me ka hoʻohana ʻana i nā waihoʻoluʻu keʻokeʻo, ʻōmaʻomaʻo a me ke gula e hoʻomanaʻo ai i ka ulu ʻana o ka bale mai ke kupu a hiki i ka oʻo. Ke hahai nei ka hoʻonohonoho a me ka kikokikona i ke ʻano o nā nūpepa Kina kahiko, e kākoʻo ana i ka heluhelu maʻalahi. Aia i loko o nā lako he mea pani ʻili biobased i hana ʻia mai ka hua palaoa i hoʻohana ʻia, he lole i ulana ʻole ʻia, he ʻeke pepa kraft hiki ke hana hou ʻia a me kahi pahu pepa hiki ke popo kūlohelohe, i koho ʻia e kākoʻo i ka mālama ʻana i ke kaiapuni.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Ken14 Ka Hoʻopili Pia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ken14 Ka Hoʻopili Pia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Ken14 Ka Hoʻopili Pia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Nā Ana a me ka Hoʻopili: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Nā Lepili: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
ʻEnehana Hana: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Pilikia Hoʻolālā: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Noiʻi: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Hoʻoulu Manaʻo: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Ka Lōʻihi o ka Papahana: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Kaʻina Hana: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Nā Lālā Hui: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu