ʻO Hellenic Routes ʻŌmole Waina Hiki ke Hoʻohana Hou ʻia na Antonia Skaraki he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2026
Hellenic Routes ʻŌmole Waina Hiki ke Hoʻohana Hou ʻia
Mea Kūʻai: Elgeka
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #176528Ka Hoʻolālā
E Pili Ana iā Hellenic Routes ʻŌmole Waina Hiki ke Hoʻohana Hou ʻia
He ʻōmole waina hiki ke hoʻohana hou ʻia ʻo Hellenic Routes i hoʻolālā ʻia ma ke ʻano he mea hoʻomanaʻo moʻomeheu. He kino palahalaha e like me ka puke ko ka ʻōmole aniani huinahā lōʻihi, e maʻalahi ai ka lawelawe ʻana a me ka mālama ʻana. Ua hoʻolālā ʻia nā lepili e like me nā poʻoleka a hōʻike lākou i nā lole kuʻuna kuʻuna o nā ʻāina e pili ana i nā wahi hana waina o Helene. Hoʻokela ka pepa maikaʻi loa me nā ʻili kalakala a me ka paʻi kikoʻī i nā kiʻi lole kuʻuna a me nā mea o ke anaki. He 96 mm ka laulā o ka ʻōmole, he 42 mm ka hohonu, a he 175 mm ke kiʻekiʻe. Kāhea ke ʻano o ke kino i ka hoʻohana hou ʻana ma ke ʻano he mea hōʻiliʻili a i ʻole he mea hoʻonaninani.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Hellenic Routes ʻŌmole Waina Hiki ke Hoʻohana Hou ʻia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hellenic Routes ʻŌmole Waina Hiki ke Hoʻohana Hou ʻia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Hellenic Routes ʻŌmole Waina Hiki ke Hoʻohana Hou ʻia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Nā Ana a me ka Hoʻopili
- Width 96mm x Depth 42mm x Height 175mm
- Nā Lepili
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- ʻEnehana Hana
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Pilikia Hoʻolālā
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Noiʻi
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Hoʻoulu Manaʻo
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Ka Lōʻihi o ka Papahana
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Kaʻina Hana
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Nā Lālā Hui
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Nā Kuleana Kiʻi
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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