Fairy Fox Aɛtab n tegzi sɣur Antonia Skaraki - A.S. Advertising d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2021
Fairy Fox Aɛtab n tegzi
sɣur Antonia Skaraki - A.S. Advertising
Amsaɣ: Fairy Fox
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #107898Afeṣṣel
Ɣef Fairy Fox Aɛtab n tegzi
Ansuf γer tegzilt-nni tusliɣt γer uffus n tgama. Ḥuss taberburt i d-izzin deg ifarisen-agi n uɛtab n tegzi. Tummurt tesskanay-d azday yellan gar Tgama-Yemma d warraw-is, ma d tiɣawsiwin n tɣara taεlayt ttmalen-d tissit tusmiḍt akked usnemmel yezgan. Takarḍa n umnaɣ d usesfer n lǧihat wwin-d γer tuffγa n yidrisen n tignatin i yemṣadan akked tikti d tstrateji n umsaγ, ayen i d-yewwin γer ugrew atraren, amecṭuḥ yerna d aseḥmam.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Fairy Fox Aɛtab n tegzi d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Fairy Fox Aɛtab n tegzi ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Tigejdiwin & Akemmus
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Tibzimin
- baby, care, child, cream, fairy, fox, product, health, skincare
- Tasnakta n Ufares
- Environmentally friendly. Plastic containers with PVC labels.
- Asewḥel n Usnulfu
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Anadi
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Aseḥbiber
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Tanzagt n Usenfar
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Tanila n Umahil
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Igmamen n Terbaɛt
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Imsuren n Tugniwin
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
Yettwaxellṣen
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