Xiaofengtan Liquor Tawuri Tagejdant: Aslellu n Ccṛab Awaɣzen sɣur Zhu Hai and Fang Jian

Xiaofengtan Liquor Tawuri Tagejdant: Aslellu n Ccṛab Awaɣzen sɣur Zhu Hai and Fang Jian d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Xiaofengtan Liquor Tawuri Tagejdant: Aslellu n Ccṛab Awaɣzen

sɣur Zhu Hai and Fang Jian

Amsaɣ: Zhu Hai, Fang Jian

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

11,098

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #131479

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Xiaofengtan Liquor Tawuri Tagejdant: Aslellu n Ccṛab Awaɣzen

Aḍris n Tektabt: Xiaofengtan d aslellu i ccṛab Ancinwi ɣezzif n telqey. Talɣa n tqarɛet tekka-d seg tqecwalin n ddwil ittwaseqdacen di lɛada n Tcinwa i uḥraz n ccṛab, tettwarra deg talɣa tuḥwaǧt i tzemmurt tatrart. Lekris innecfen n tqarɛet yeṭṭafar afus, ayen yessishilen amḍiq-is deg ufus akked lḥiḍa i uɣellet. Askennu awraɣ ɣur-s izirig ibedden yerna yeldi s tsehla. Timeqbucin tiwraɣin sɣersent tamsislit ɣef tqarɛet akked tabbuct tarusarvat, ɣur-s lqedd n 130 s 130 s 135 n imilimitren. Tabbuct-nni tettwaxdem s ukaɣed i izemren ad yefsi, yerna lqedd-is amecṭuḥ isseɣlay azadur n izegza yettwasqedcen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Xiaofengtan Liquor Tawuri Tagejdant: Aslellu n Ccṛab Awaɣzen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Xiaofengtan Liquor Tawuri Tagejdant: Aslellu n Ccṛab Awaɣzen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Xiaofengtan Liquor Tawuri Tagejdant: Aslellu n Ccṛab Awaɣzen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Tigejdiwin & Akemmus: 130mm x130mm x135mm
Tibzimin: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Tasnakta n Ufares: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Asewḥel n Usnulfu: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Anadi: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Aseḥbiber: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Tanzagt n Usenfar: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Tanila n Umahil: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Igmamen n Terbaɛt: Hai Zhu
Jian Fang