Type Specimen Alskar Tasefsit n yisekkilen sɣur Paul Robb and Moira Bartoloni

Type Specimen Alskar Tasefsit n yisekkilen sɣur Paul Robb and Moira Bartoloni d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2022

Type Specimen Alskar Tasefsit n yisekkilen

sɣur Paul Robb and Moira Bartoloni

Amsaɣ: S6 Foundry

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

46,726

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #137088

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Type Specimen Alskar Tasefsit n yisekkilen

Alskar sans d tasefsit n yisekkilen tefses, tamaynut, tameqqrant, mbla iḍarren (sans serif), s imgaren ijyumitriyen iǧehden d iṣeḥḥan, i yettekkin ɣef tejmilin tizzurigin yerna i yessekanayen abeddel n tejmilin timaynutin. Amedya n tsefsit yettwasigez am uɣmis A2 (yettwakkes yettwaazen deg A4) yerna i yessekanayen tasefsit s uẓru d termit turmant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Type Specimen Alskar Tasefsit n yisekkilen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Type Specimen Alskar Tasefsit n yisekkilen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Tigejdiwin & Akemmus: The project was designed in A2 spreads, folded to A4
Tibzimin: Font design, Branding, Identity, Type design
Tasnakta n Ufares: The final specimen was printed on newspaper stock in CMYK
Asewḥel n Usnulfu: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Anadi: We researched the Brutalist movement in both architectural and visual arts.
Aseḥbiber: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Tanzagt n Usenfar: The type face was developed from September 2021 and release January 2022.
Tanila n Umahil: The specimen was sent to existing and potential design customers.
Igmamen n Terbaɛt: Paul Henry robb
Moira Bartoloni
Imsuren n Tugniwin: Paul Henry Robb