Cidih Tasnamit n Umattu sɣur Peng Wang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2023

Cidih Tasnamit n Umattu

sɣur Peng Wang

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

9,134

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142225

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cidih Tasnamit n Umattu

Cidih d tasnamit n umattu i yettwaxedmen i uɣerbaz n usikkel d unadi ussnan i gellan di Milano, Italya, i d-bnan Tsinghua University d Politecnico di Milano s tdukli. Isekkilen C d D sɣaraṇ tikliyin timeɣnasin gar-asent, i d-yettbegginen tadukli gar tsentyaḍt d useqdec, akked telqayent n tqaɛdet tagraɣlant. Azgen n uḍar deg ammas yettbegginen iṭij i d-ittalin. Asekkil H yebda-d seg wawal "hub" (ammas), tikli-ines tameɣnast tṭṭef tili n yisem. Tasnamit tettwasqedac deg tsura yettwasiggzen, ijerriden umḍinen, isutar-web, iɣesan, waraqat yettwagzmen akked acrilik.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Cidih Tasnamit n Umattu d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Cidih Tasnamit n Umattu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Tigejdiwin & Akemmus: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tibzimin: Brand Identity, Logo, VI
Tasnakta n Ufares: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Asewḥel n Usnulfu: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Anadi: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Aseḥbiber: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Tanzagt n Usenfar: The project was started in November, 2020 and put into operation in May, 2021.
Tanila n Umahil: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Igmamen n Terbaɛt: Peng Wang