Jiao Yu Gin Asemsed n Tqerɛet n Gin sɣur Laizhou Distillery

Jiao Yu Gin Asemsed n Tqerɛet n Gin sɣur Laizhou Distillery d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2024

Jiao Yu Gin Asemsed n Tqerɛet n Gin

sɣur Laizhou Distillery

Amsaɣ: Laizhou Distillery

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

39,327

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #154181

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jiao Yu Gin Asemsed n Tqerɛet n Gin

Jiao Yu Gin d afeṣṣel n usemsed yettwaxedmen i yiwen n gin yettwaheyyan di Sichuan, di Ccinwa. Taqerɛet n djaj azegzaw igenwan tesɛa tafekka tarqaqt yettneḍḍen, s tjeǧǧigin timserfa n uẓeṭṭa n uɣanim ɣef wudem-is. Timserfa-agi ttmeslent-d ɣef yidles n uẓeṭṭa n uɣanim n temnaḍin n Sichuan akked Chongqing. Udem-nni s tmerfa yettak-d aṭṭaf ilhan i ufus akked yiwet n tikti n unelmes s wammuden. Tabzimt n lkaɣeḍ n uɣanim i izemren ad yefsi s wudem agaman tesskan-d talɣut ɣef ufaris s uheggi ifazen d yini yemgaraden. Yiwen n usekker n lferna n ubluṭ yesselqem taqerɛet, yerna yettaǧǧa-tt ad tettwamdel tikelt-nniḍen mbeɛd yal asexdem. Djaj, tabzimt akked usekker zemren ad ttwasqedcen tikelt-nniḍen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Jiao Yu Gin Asemsed n Tqerɛet n Gin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Jiao Yu Gin Asemsed n Tqerɛet n Gin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Tigejdiwin & Akemmus: product dimensions, 76 mm x 76 mm x 279 mm
Tibzimin: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Tasnakta n Ufares: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Asewḥel n Usnulfu: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Anadi: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Aseḥbiber: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Tanzagt n Usenfar: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Tanila n Umahil: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Igmamen n Terbaɛt: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen