Sawamura Award 2024 Avizuyal Agejdan n Tedyant sɣur Takuma Tahara

Sawamura Award 2024 Avizuyal Agejdan n Tedyant sɣur Takuma Tahara d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2025

Sawamura Award 2024 Avizuyal Agejdan n Tedyant

sɣur Takuma Tahara

Amsaɣ: SAWAMURA Inc.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #171707

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Sawamura Award 2024 Avizuyal Agejdan n Tedyant

Sawamura Award 2024 d avizuyal agejdan i yettwaxedmen i tedyant n tkebbwanit i yixeddamen imaynuten, i d-yellan deg umezgun aqbur n Kabuki di Kyoto, Japun. Asentel n tedyant-a d ansayen d usnulfu. Isekkilen n wawal KABUKU ttwarsemn s tipugrafit yemgaraden, akken yal asekkil ad yeddu am usekkil u daɣen am tugna. Initen d wudmawen iqburen n Japun i d-yettwaddmen seg umezgun, ttwasdukklen d yiniten imaynuten yeṣfan. Avizuyal agejdan yettwasexdem ɣef yiselkinen, tinnubgiwin yesɛan talɣa n tikaṭin n tmeẓrit, ṭṭwabeɛ akked usmuɣer, ayen i yefkan i tedyant udem yeddukklen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Sawamura Award 2024 Avizuyal Agejdan n Tedyant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Sawamura Award 2024 Avizuyal Agejdan n Tedyant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Tigejdiwin & Akemmus: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tibzimin: Key visual, Japanese, tradition, innovation
Tasnakta n Ufares: Adobe Illustrator CC
Asewḥel n Usnulfu: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Anadi: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Aseḥbiber: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Tanzagt n Usenfar: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Tanila n Umahil: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Imsuren n Tugniwin: #All Creator Takuma Tahara