ABA Typographic Posters Tazenzit n udellel sɣur Paul Robb d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2026
ABA Typographic Posters Tazenzit n udellel
sɣur Paul Robb
Amsaɣ: S6 Foundry
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #179734Afeṣṣel
Ɣef ABA Typographic Posters Tazenzit n udellel
ABA Typographic Posters d tazenzit n udellel yettwaxedmen i yiwet n tesdawit n tẓuriwin. Tibiḍiwin tipografiyin s talɣa tameqqrant ttwasiggzent yerna ttwasersent deg yimukan izuyaz n temdint, anda iɣawasen iǧehden akked yinagrawen n yiniten jebbden lwelha. Yal tabiḍiwt tetteddu am ucraḍ i ugbur n tilawt yettwarnan, iɣer ttawḍen wid tt-yettwalin s uskan n tugna yettwasiggzen s uselkim afus. Tissi n tilawt yettwarnan trennu-d agbur yettembiwilen yerna yettemyigawen i yessimɣuren izen yettwasiggzen. Tazenzit-a tesskan-d aselmed n tẓuri i yinelmaden ara d-yasen s wudem usrid d umttekki.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
ABA Typographic Posters Tazenzit n udellel d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. ABA Typographic Posters Tazenzit n udellel ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
- Tigejdiwin & Akemmus
- The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
- Tibzimin
- Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
- Tasnakta n Ufares
- The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
- Asewḥel n Usnulfu
- The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
- Anadi
- Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
- Aseḥbiber
- The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
- Tanzagt n Usenfar
- The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
- Tanila n Umahil
- The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
- Igmamen n Terbaɛt
- Paul Robb, Moria Bartoloni, Tommaso Paganini
- Imsuren n Tugniwin
- Paul Henry Robb
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
