Global Keepsake Asemsel n Ufaris sɣur Wei Bai, Xianjun Chen and Rubo Chen

Global Keepsake Asemsel n Ufaris sɣur Wei Bai, Xianjun Chen and Rubo Chen d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Global Keepsake Asemsel n Ufaris

sɣur Wei Bai, Xianjun Chen and Rubo Chen

Amsaɣ: Shenzhen Hello Tech Energy Co.,Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

6,281

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #180524

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Global Keepsake Asemsel n Ufaris

Global Keepsake d asemsel yettwaxedmen i tzemliyin n tezmert timennaḍin i iteddun s yiṭij. Talɣa, ifecka akked ssuma n usemsel amezwaru ur beddlen ara. Tugniwin timezwura n yisallen imeqqranen n umaḍal rnant azen adelsan akked wazal n uḥraz. Aqerruy yettwaldin izmer ad yettwakkes yerna ad yettuseqdec d ticraḍ n yidlisen akked walbum ara txedmeḍ s yiman-ik, ihi asemsel yezmer ad yettwaḥrez mbeɛd ma yeldi. Asiggez yesseqdac lḥibr yebnan ɣef ssuǧa akked wakalen n usiggez offset imagnuten. Anagraw n tugniwin s yiferdisen yezmer ad yettwasemɣer ɣef tegrumma n yifarisen, yessiɣzif tudert n usemsel i yettwaḍeggren s umata.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Global Keepsake Asemsel n Ufaris d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Global Keepsake Asemsel n Ufaris ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Global Keepsake Asemsel n Ufaris yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Tigejdiwin & Akemmus: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tibzimin: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Tasnakta n Ufares: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Asewḥel n Usnulfu: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Anadi: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Aseḥbiber: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Tanzagt n Usenfar: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Tanila n Umahil: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Igmamen n Terbaɛt: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen