Craftoria Tamagit n Temɣunt sɣur Cansu Dagbagli Ferreira

Craftoria Tamagit n Temɣunt sɣur Cansu Dagbagli Ferreira d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Craftoria Tamagit n Temɣunt

sɣur Cansu Dagbagli Ferreira

Amsaɣ: Cansu Ferreira

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

7,283

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #181322

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Craftoria Tamagit n Temɣunt

Aɛiwed n temɣunt n Craftoria yetnadi ɣef wadeg anda mlalent tregwa tunṣibin n tẓuri akked yiqniqen imiranen n tatwilt. S tigzit-ines seg taɣult n tẓuri n iseggasen n 1920, tamagit tesseqdac yiwen n wawal-tamatart s usekkil aseṭṭaf yettwasleḥ akked unaẓ n tallit Tavyiktuṛit i wakken ad tessens iqfiqen n usuneɣ s wuṭṭunen am yiwen n urmud ucbiḥ, anezgum. Tamendawt tameɣnasant n waṭṭun n ledhya tessishil tuzzigt seg uxessar n ufella ɣer ugensu yesɛan azarug yelhan d initen yeččuren, tessunṣub aldday n usenduq d tawwurt ɣer tewsaɣt tasnaflalit. Tanagrawt-agi yemṣadan tesferreɣ amennuɣen aẓayan akked usuneɣ amiran n tudert i wakken ad tessuli tarmit n yimnawalen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Craftoria Tamagit n Temɣunt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Craftoria Tamagit n Temɣunt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Craftoria Tamagit n Temɣunt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Tigejdiwin & Akemmus: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tibzimin: art, painting, hobby, vintage, illustration
Tasnakta n Ufares: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Asewḥel n Usnulfu: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Anadi: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Aseḥbiber: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Tanzagt n Usenfar: 6 months, France and USA
Tanila n Umahil: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.