Roofarm Rebranding Tawuri tagejdant: Tanumi n themgurt sɣur Naoki Eguchi and Taiki Yamada d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2026
Roofarm Rebranding Tawuri tagejdant: Tanumi n themgurt
sɣur Naoki Eguchi and Taiki Yamada
Amsaɣ: RooFarm Inc.
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #181329Afeṣṣel
Ɣef Roofarm Rebranding Tawuri tagejdant: Tanumi n themgurt
Aḍris n udlis: Asenfaṛ-agi d tigawt n usmizdeg n themgurt i d-yeddan d usnerni n yiwellihen n Roofarm. Tamgurt-agi tennerna seg tkerza n uzelmaḍ n temdint tura tessimɣur iman-is ɣer tkerza tameqqrant n tmura n uffella send akked yeswiyen-is n temdint. Deg umecwaṛ-agi, tamuɣli n themgurt tettwabeddel s wudem amaynut d Asnefli n tkerza akken ad tettwaḥrez tegnit n učči deg umaḍal. Tamuɣli-agi tettwasuqel ɣer tanumi yekkan-d seg wallalen n yiẓuran i d-yeskanen tikerza am tɣessa. Tanumi-agi tesɛa snat n talɣiwin i yemyeqqnen i d-yemmeslayen ɣef assaɣ ger yinagrawen n temdint akked yid n uzelmaḍ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Roofarm Rebranding Tawuri tagejdant: Tanumi n themgurt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Roofarm Rebranding Tawuri tagejdant: Tanumi n themgurt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Roofarm Rebranding Tawuri tagejdant: Tanumi n themgurt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- Tigejdiwin & Akemmus
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- Tibzimin
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- Tasnakta n Ufares
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- Asewḥel n Usnulfu
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- Anadi
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- Aseḥbiber
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- Tanzagt n Usenfar
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- Tanila n Umahil
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- Igmamen n Terbaɛt
- Naoki Eguchi - AD / D
Taiki Yamada - AD / D - Imsuren n Tugniwin
- Naoki Eguchi / Taiki Yamada
Yettwaxellṣen
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