Appetisi Tawriqt n Ufaris n Ikaffen sɣur Fanny De Bray d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2020
Appetisi Tawriqt n Ufaris n Ikaffen
sɣur Fanny De Bray
Amsaɣ: APPETISI by Granarolo
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #71461Afeṣṣel
Ɣef Appetisi Tawriqt n Ufaris n Ikaffen
Aḍris n Tektabt: Appetisi d asuneɣ n twriqt n ufaris i yiwet n tewsit n ikaffen ittwagzemen zik. Tawsit-agi tesɛa akemmuc n ikaffen, akaffen ittwaḥekken akked yifuriḍen n mozzarella. Yal afaris yettwaxdem s plastik yerna yesɛa asfaylu asfilaw, akken yezmer wemsaɣ ad iwali akaffen daxel s ubruz. Tugniwin ittwasiggzen ttaken i yal afaris ṣṣifa-ines yerna sbeggnent s wulac ccekk amek yettwaseqdac yal aḥric n ikaffen. Isem Appetisi yesduklen tlata n tikti: laẓ, tigawt tamecṭuḥt n učči akked useqdec ifazen. Asuneɣ-agi issenqar akaffen am usenfali arurad yerna fessusen, twaqqurin-agi țțuznuzent deg tḥanutin tiwaranin n Turuft.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Appetisi Tawriqt n Ufaris n Ikaffen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Appetisi Tawriqt n Ufaris n Ikaffen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Appetisi Tawriqt n Ufaris n Ikaffen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Tigejdiwin & Akemmus
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Tibzimin
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Tasnakta n Ufares
- Plastic packaging with a transparent window to see the cheese.
- Asewḥel n Usnulfu
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Anadi
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Aseḥbiber
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Tanzagt n Usenfar
- The project started in July 2017 and ended in February 2018.
- Tanila n Umahil
- This product is sold in supermarkets in Europe.
Fromage product in France. - Ibrivan
- Copyrights belong to Fanny de Bray
- Igmamen n Terbaɛt
- Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter) - Imsuren n Tugniwin
- Illustration : Fanny de Bray
Yettwaxellṣen
Snirem Seld Designers.org
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