Benin Waitohu Umanga, Tuakiri Ataata nā Anja Zambelli Colak

Ko te hoahoa Benin Waitohu Umanga, Tuakiri Ataata nā Anja Zambelli Colak he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

Benin Waitohu Umanga, Tuakiri Ataata

nā Anja Zambelli Colak

Kiritaki: Zambelli Brand Design

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

14,744

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120478

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Benin Waitohu Umanga, Tuakiri Ataata

He tuakiri umanga i hangaia mō tētahi kamupene kawhe whānau kua neke atu i te 30 tau te roa o tōna wheako. Ka tautoko tēnei tuakiri i te whakawhānuitanga o te pakihi toa kawhe hei tauira whakaraihana. Ko tētahi tohu Angela ataata e menemene ana te kanohi te tohu matua, e whakaatu ana ki te wā Renaissance me Itāria, te whenua tupu o te kawhe rangatira. Ko ngā tae mātotoru pингi, kikorangi, kōwhai, me te whero, tae atu ki tētahi tāhuhu kapua ā-anahera, e mau ana i te wairua harikoa. Ka tāia ngā kapu haere-atu me ngā pēke pepa ki runga i te pepa taiao mā te tikanga offset CMYK, ā, ko ngā ipu whakarewa e tiaki ana i te kounga o te kawhe.

Te Whakamihi

Mō te A' Design Award Rino

Ko Benin Waitohu Umanga, Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Benin Waitohu Umanga, Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Benin Waitohu Umanga, Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Inenga & Pēketanga: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tūtohu: Branding, visual identity, franchise, coffee shop, packaging
Hangarau Whakanao: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Wero Hoahoa: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Rangahau: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Whakaaweawe: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Roanga o te Kaupapa: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Rerenga Mahi: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Ngā Mema o te Rōpū: Anja Zambelli Čolak