Soda Grocery Kai Tāke nā Lan Shenfan and Xu Jingwen

Ko te hoahoa Soda Grocery Kai Tāke nā Lan Shenfan and Xu Jingwen he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

Soda Grocery Kai Tāke

nā Lan Shenfan and Xu Jingwen

Kiritaki: Macau University of Science and Technology

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

12,403

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120521

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Soda Grocery Kai Tāke

Ko Soda Grocery he hoahoa takotoranga mō te kai taonga mahara e hokona ana ki nga manuhiri i Macau. Ka tangohia te reo hoahoa mai i nga takotoranga ahi kōkō i hangaia i Macau i te rautau rua tekau. Ko nga whakaahua o nga wahine tokowha, i tangohia mai i nga takotoranga o mua, kua tuhia ano hei whakaahua o naianei, kua taia ki nga tae mārama. E wha nga pouaka kai e mau ana i enei whakaahua, a, ko te nui o tetahi pouaka he 185 ki te 145 ki te 55 mirimita. Ko te pepa takai kua taia me nga tapanga o roto kua whakaotihia ki te whakairo pēhi, te uhi rāwhitiwhiti, te whakauriuri koura, me te tapahi rīwhi. Ka pupuri te hoahoa i tona ahua ā-rohe i te wa ano e tutuki ai i nga hiahia reka o enei ra.

Te Whakamihi

Mō te A' Design Award Rino

Ko Soda Grocery Kai Tāke te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Soda Grocery Kai Tāke he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Soda Grocery Kai Tāke mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Update to the local graphic packaging design language during the history
Inenga & Pēketanga: Width 185mm x Depth 145mm x Height 55mm
Tūtohu: package, brand, inheritance, graphic, illustration
Hangarau Whakanao: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Wero Hoahoa: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Rangahau: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Whakaaweawe: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Roanga o te Kaupapa: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Rerenga Mahi: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Ngā Mema o te Rōpū: Shenfan Lan
JingWen Xu
Whakamana Whakaahua: Shenfan Lan/JingWen Xu