InterBrasil Logotype Redesign Tuakiri Waitohu nā Mateus Matos Montenegro

Ko te hoahoa InterBrasil Logotype Redesign Tuakiri Waitohu nā Mateus Matos Montenegro he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

InterBrasil Logotype Redesign Tuakiri Waitohu

nā Mateus Matos Montenegro

Kiritaki: InterBrasil

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

60,987

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #86886

Tirohia Kōpaki Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō InterBrasil Logotype Redesign Tuakiri Waitohu

Ko te whakaaweoho mo te waitohu hou me te whakahou i nga huringa o te hou me te whakaurutanga ki te ahurea o te kamupene. Ko te hoahoa o te ngakau kaore e taea te noho ki waho o te waitohu, e whakahihiri ana i te hononga ki roto me nga kaimahi, engari me nga kaihoko. He whakakotahitanga whakakotahi i waenga i nga painga, te pono me te kounga o te mahi. Mai i te ahua ki nga tae, ko te hoahoa hou i whakauruhia te ngakau ki roto i te B me te waahi hauora i te T. Ko nga kupu e rua i piri ki roto i te tautahi ka puta te waitohu rite ki tetahi kupu, kotahi tohu, whakakotahi i te R me B i roto te ngakau.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko InterBrasil Logotype Redesign Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko InterBrasil Logotype Redesign Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko InterBrasil Logotype Redesign Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Inenga & Pēketanga: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tūtohu: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Hangarau Whakanao: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Wero Hoahoa: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Rangahau: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Whakaaweawe: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Roanga o te Kaupapa: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Rerenga Mahi: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Ngā Mema o te Rōpū: Mateus Matos Montenegro